About Us – Pyure Sweet

About Us


Stevia is a species of herbs and shrubs in the sunflower family. Its origins trace back to subtropical and tropical regions from western North America to South America. Stevia Rebaudiana, the sweetest stevia species, has been harvested for centuries for its sugar-like taste. In the early 1970’s, Japan began cultivating stevia in an effort to reduce consumption of cyclamate and saccharin, known carcinogens. Stevia received approval as a food additive in the United States and Europe in 2008 and 2011, respectively.

Through a process that is similar to steeping tea leaves, we can extract steviol glycosides, most notably a glycoside called Rebaudioside A, or Reb A. Amazingly, Reb A is up to 350 times sweeter than sugar! These glycosides are heat-stable, pH stable, and calorie-free. They also do not induce a glycemic response when ingested, which makes stevia a great choice for diabetics and those looking for a reduced-calorie sweetening solution.



Pyure Brands is dedicated to product quality and ingredient transparency. That is why we strive to maintain industry-best practices in supply chain oversight, and we put forth significant effort in establishing third-party certifications. When you purchase a Pyure Brands product, you can rest assured that you are giving your family not only the best tasting stevia products on the market, but also the most thoroughly tested.


Established in 2008, Pyure Brands has become one of the largest and fastest growing independent stevia companies in America. We’re on a mission to help people live a healthier lifestyle without sacrificing taste. That’s why we’re innovating every day to provide you and your family with the highest quality, best tasting stevia products available anywhere.


We perfected a process that isolates only the sweetest part of the stevia plant, producing superior taste without any lingering bitterness or licorice flavors. Most producers use several species of the stevia plant throughout the year based on available supply. We use the same high-quality species of stevia all year-round to produce the sweetest, most consistent, best-tasting products on the market.

Pyure Brands stevia sweeteners and stevia-based products are sold in over 15,000 retail stores all across America, as well as on our website. Some of our most recognized retailers include; Whole Foods, Wegman’s, The Vitamin Shoppe, H-E-B, Jewel-Osco, Costco, Walgreen’s Online, and Amazon, along with many other grocers and retailers.


Pyure Brands promises to provide the highest quality, most consistent, best tasting lineup of stevia-based products available anywhere. We promise to encourage humanitarian and earth-friendly practices throughout our entire supply chain. Finally, we promise to help create a healthier planet by donating a portion of our proceeds to diabetes education and other social and environmental causes.


At Pyure Brands, we take pride in offering smarter, healthier choices for sweetening your favorite beverages and foods. This includes offering the highest quality, best tasting stevia sweeteners available. The benefits of our calorie-free, sugar-free sweeteners are something that you can feel good about ‘mixing’ into the daily routine of the whole family. A healthy lifestyle begins with healthier choices, and that is the essence of Pyure Brands, a truly revolutionary stevia company. I’m confident you’ll agree that our stevia products are the best tasting anywhere on Earth.